Visuals are the first thing customers notice when they land on a product page. High-quality, zoomable images and demonstration videos help build trust and give customers a clear understanding of your product. To improve the user experience even more, include multiple angles and close-ups of the product, and don’t forget to optimize images for fast loading speeds without sacrificing quality.

1.2 Eliminate clutter with collapsible rows

Overwhelming users with too much information or visual clutter can limit conversions. We recommend using collapsible rows to present key features, benefits, and unique selling points in a clean and organized way. This approach keeps your PDP visually appealing while ensuring users can easily access the details they care about most.

1.3 Use information hierarchy

An effective product detail page (PDP) uses an information hierarchy to guide users naturally through the most critical details about your product. Start with the essentials: the product name, price, and call-to-action (CTA) should be prominently displayed and easy to spot. Follow with high-quality visuals and key selling points, such as features and benefits, presented in concise sections.

1.4 Compelling call-to-actions (CTAs)

The “Add to Cart” or “Buy Now” button is the focal point of your product page. Make it stand out and encourage immediate action. You can further boost conversion by adding a secondary CTA or using a dynamic text in your primary CTA.

In case of using two buttons on the PDP, the primary button should be the most prominent, both visually and in messaging, to encourage customers to make their purchase in the online store. While the secondary button can offer the option to buy the product in-store, providing added flexibility without taking attention away from the main call to action.

For products with variants that impact the final selection, dynamic text can guide customers step-by-step through the process, helping them to add the right item to their cart. Using such approach will make the Product Detail Page (PDP) more interactive.

Extra tip: keep your brand’s tone and voice in mind when choosing CTA copy.

2. Additional Features to Maximize Your PDP Conversions

2.1 Customer reviews and social proof

Social proof is a powerful motivator. Featuring customer reviews, testimonials, and user-generated content can significantly boost trust and conversions. There are several apps that can help you with this task, among which is Reviews.io, which can help you easily display star ratings and customer reviews prominently on your PDP.

2.2 Videos to differentiate and convince

Video content is an excellent way to elevate your product detail pages (PDPs). Incorporating videos alongside standard product images not only helps you stand out from competitors but also showcases your products in a more engaging and detailed way. Depending on your brand’s style, you might consider adding social media or lifestyle videos, demonstrating the product’s fit or material, or combining both approaches. Integrating such content into your Shopify store with platforms like Videowise is easy. They also optimize video sizes to ensure your page speed remains unaffected to ensure the best user experience.

2.3 Don’t lose potential sales when products are out of stock

Out-of-stock products don’t have to mean lost sales. By implementing a “Notify Me” button, you can send automated email alerts via Klaviyo directly to customers when the item is back in stock. Not only does this help you recover potential sales, but it also opens the door to continued engagement with your customers, giving you insights into their preferences.

As an added benefit, back-in-stock reports provide valuable data on your most in-demand sold-out items, helping you better manage inventory and prioritize restocking decisions.

Conclusion

Creating a Shopify product page that sells requires strategic planning. By implementing these best practices, Shopify store owners can create a seamless shopping experience that builds trust, reduces friction and maximizes conversions. Start optimizing your product pages today to see measurable improvements in your store’s performance.