Improving the online shopping experience for Club Brugge fans with Shopify Plus

In this case study, we had the honour of working with Club Brugge, a prominent football team in Belgian history known for its impressive players and recent success in the Champions League qualifications. With a large fanbase, the organization sought to enhance their e-commerce platform, Clubshop, to improve the user experience and align branding with other online channels. They faced issues with data synchronization and a personalized tool for customizing official t-shirts.

After careful consideration, we recommended the migration to Shopify Plus as the all-around solution. This case study will explore our collaboration journey and the successful outcomes achieved in making Club Brugge’s e-commerce platform more user-friendly and effective for their loyal fanbase.