Over the years Contraload has grown to become the expert and market leader in pooling plastic load carriers in a B2B environment, across Europe.
The creative concept for the website focused on creating an online experience that tells their story and explains the concept of their business.
Contraload is a company that thinks about the future. By having more and more companies using their assets, the mechanism of shared pooling will reduce each company’s supply chain costs as well as quality issues and carbon footprint. It is the ultimate way of re-using resources.
This futuristic approach was converted into the use of 3D-shapes, a lot of white and neumorphism. All that allows achieving a soft, extruded plastic look, and almost 3D styling. Throughout the homepage, you can literally follow an isometric roadmap of their services, history, products and advantages.
Contraload wanted a way of explaining pooling in a manner easy to understand for everyone. Our design experts came up with the idea, script and art direction for the motion video in the header. It focuses on pooling and shows the full trajectory a load carrier goes through, from the Contraload factory to the client and back.
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