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Shopify Plus

Bouncewear

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Enhancing customer experience & reducing returns

Bouncewear began as a small shop where space was narrow, but with its dedication to high-quality sportswear and a customer-focused experience, it has expanded to 14 physical stores globally. To meet growing customer expectations and support ongoing growth, Bouncewear is enhancing its Shopify Plus store. By providing richer product insights to help customers shop confidently, the goal was to ultimately reducing return rates. This initiative demonstrates Bouncewear’s commitment to offering top-tier gear along with a smooth, transparent shopping experience.

Bouncewear’s challenge to improve transparency & trust

With an expanding customer base, Bouncewear recognized that adding detailed product information could strengthen customers’ buying journeys, lower customer inquiries, and reduce returns. After setting up their Shopify Plus store, our team at Radikal partnered with Bouncewear to achieve these goals by implementing a solution focused on transparency, customer trust, and an improved shopping experience.


Leveraging customer reviews with Reviews.io

Known for our customer-centric e-commerce solutions, we recommended REVIEWS.io to help Bouncewear build trust through authentic customer feedback.

Integrating seamlessly with Shopify Plus, REVIEWS.io collects and displays reviews strategically on the Bouncewear site, adding both attributes and nuggets:


1. Attributes: Six specific feedback attributes such as fit, traction, and cushioning, as well as usage and skill level, provide critical insights for sportswear shoppers. These attributes ensure that reviews align closely with each customer’s needs, helping them make well-informed decisions.
2. Nuggets: Highlights from reviews are placed near the “Add to Cart” button, giving customers quick insights at key decision-making points.
3. Verified Customer Badges: Assures new customers of review authenticity, supported by a low bounce rate on the review collector page, as most customers complete the full review process.

Integrating Influence.io and loyalty programs

To deepen customer relationships, Bouncewear set up a referral campaign with Influence.io, encouraging customers who left positive reviews to refer a friend. Additionally, Bouncewear’s loyalty program includes basketball-themed tiers – Rookie, Pro, All Star, and Hall of Fame (VIP). These tiers offer exclusive perks for in-store and online customers, with incentives like Welcome Bounce Points, BOUNCEclub birthday gifts, and app downloads, creating an engaging, seamless experience across channels.

Transforming customer reviews into data-driven growth

Since integrating REVIEWS.io, Bouncewear has seen impactful improvements across key performance metrics:

12% increase in session conversions: More sessions lead to completed purchases, with customers finding the details they need to shop confidently.

12% increase in conversions: Enhanced product insights have boosted customers’ confidence in purchasing decisions.

18% increase in “Added to Cart” actions: Transparency initiatives encourage further shopping.

23% increase in checkout initiation: Bouncewear has observed a 23% rise in checkout initiations, signaling stronger purchase intent.

Radikal’s expertise & approach

Our role in Bouncewear’s success highlights Radikal’s expertise in aligning clients with the right tech solutions. We provided a seamless integration of REVIEWS.io with Shopify Plus, focusing on fit, quality, and durability insights, enabling Bouncewear to deliver an experience that fosters long-term trust and satisfaction.

Conclusion

Working with Radikal allowed Bouncewear to strategically enhance customer experience while effectively reducing return rates. By integrating REVIEWS.io and Influence.io, we enabled Bouncewear to build a stronger, more engaged customer base.

At Radikal, we’re committed to equipping clients with technology that aligns with their goals. The results demonstrate the value of a customer-first approach, and we look forward to empowering more brands to achieve their e-commerce ambitions.

Are you ready to take your online business to the next level?

Do you also want to improve your conversion rate and ultimately your revenue? Drop us a line via hello@radikal.io or directly book a meeting here and we’ll get in touch!

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