Materne chose Radikal and Shopify for the creation of their brand new webshop.

Quality and passion, two words that are very important for Belgian brand Materne. Nutrition value, natural ingredients and geat taste: for over 130 years they have been committed to bringing you the best of fruit at every opportunity. They apply a strict quality charter throughout the production process, from the careful selection of partners to the constant adaptation of their recipes in function of the specific characteristics of each fruit.

We created a brand new webshop that focuses on best practices regarding UX and UI design. There was a need to highlight the diversity of the catalogue – from compote and jam to snacks, juices and other drinks. Apart from the products itself, Materne also wanted to put the spotlight on the fruit, the production process and their rich history as a 130-year-old company.

The design is playful, colourful and uses fruits and the heart shape of the logo throughout the pages.
Our development team put in a lot of effort in creating a seamless responsive experience and also paid attention to every little detail, from fun animations and hover effects to an impeccable shopping experience.

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