The key rationale underpinning Supersec’s concept is this: dried products aren’t mere second-rate replacement for their fresh counterparts, but improvements— not less, but more.

Supersec decided to build a webshop that makes it possible for them to share their dried products online, for both B2B and B2C. We focused on creating a UX concept that shows the diversity of their catalogue – from dried biscuits, snacks, breakfast to pasta or seaweeds – and tagged each product with the appropriate labels (bio, gluten free, …). The design uses the playful colours and elements from the Supersec packaging and provided the site with a out-of-the-box visual identity.