Introducing RAD: How Radikal built a high-performance Shopify Theme
Introducing RAD: How team Radikal built a high-performance Shopify Theme
After collaborating with over 50 skincare and fashion brands, we’ve gained deep insights into what makes a Shopify theme practical—not just visually appealing. Many themes look great but fall short when it comes to flexibility, speed, or customization. At Radikal, we wanted more: a theme that truly solves the everyday challenges merchants face.
Meet RAD: a modular Shopify theme designed to grow with your business. From managing expanding product lines and international markets to supporting advanced integrations, RAD adapts as your brand evolves. Every layout, component, and feature reflects the lessons learned from successful brands, giving you a foundation that’s both elegant and functional.
Why we built our own Shopify theme
Working closely with Shopify merchants, we noticed recurring pain points:
- Themes often prioritized visuals over performance—or vice versa.
- Merchants wanted flexibility without constant developer support.
- Customization options were either too complex or too restrictive.
- Key features like “quick add” or “shop-the-look” were often missing.
Our goal: a theme that balances design freedom, usability, and performance—helping brands scale without compromise.
Why the RAD Shopify theme works for fashion & beauty
Most themes make you choose between beauty and functionality. RAD removes that trade-off. Its modular sections and signature three-column layout let you tell your brand story your way—without calling in a developer.
Key features include:
- Shop the Look: bundle and cross-sell products to increase order value.
- Streamlined checkout: quick buy, sticky cart, and slide-out cart.
- Effortless navigation: breadcrumbs, advanced filtering, and sticky headers.
- Smart search & product suggestions: help customers find and buy more.
Designed with speed and conversions in mind, RAD helps your store stand out in a competitive market.
From idea to Shopify theme store
Meeting merchant needs was just the start. Achieving Shopify Theme Store approval required strict compliance with code quality, usability, accessibility, performance, and SEO standards.
Our team treated optimization as a partnership: refining the codebase, simplifying settings, and fine-tuning performance. The result is a theme shaped by testing, merchant feedback, and Shopify’s best practices—a reliable and genuinely useful product.
About team Radikal
We’re a creative and technical team passionate about building digital products that make a difference. RAD is more than a template; it’s a foundation for merchants to grow. And we’re just getting started—updates and new features are already in the works.
Get started with RAD: now available in the Shopify Theme Store. With flexibility, speed, and an SEO-friendly foundation, it’s built to help your business grow.
Get started with RAD: now available in the Shopify Theme store
Ready to upgrade your online store? Our Shopify theme is now available in the Shopify Theme Store. With its flexibility, speed, and SEO-friendly foundation, it’s built to help your business grow.
