White paper
Subscription brands on Shopify: Pet & Home edition
A practical guide for pet, home and household brands that want more repeat revenue from subscriptions on Shopify.
Your customers already restock. Do they restock from you?
Pet food, refills and household essentials run out on a predictable rhythm, and running out is a hassle. Without a subscription, every restock is a new decision, and a new chance to buy somewhere else.
This white paper shows pet, home and household brands on Shopify how to turn that rhythm into predictable revenue.
Why now
In 2025, subscribers in consumer goods and retail fell by 4%, while subscribers across all industries grew by 15%. People still subscribe, but they cancel sooner when it is a hassle. Failed payments alone put $129B in revenue at risk.
What's inside
- Which subscription model fits your products, and which one doesn't
- Eight subscription apps compared, plus a checklist for your shortlist
- The Klaviyo flows that turn one-time buyers into subscribers
- How a better portal and cancellation flow reduce churn
- How to migrate subscribers without anyone missing a delivery
- A readiness check to see if your brand is ready
Based on programmes we built
+1,400%
active subscribers at Insentials
+3,700%
active subscriptions at Ray & Jules since launch
+35%
active subscriptions at Nomige in 2026
Want a second opinion on your store?
In a free Subscription Growth Audit we look at your products, your subscription app and your Klaviyo flows. You leave with clear next steps.
Book your free audit Thanks for subscribing!
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