Klaviyo vs Mailchimp for your Shopify store? Who wins?

Klaviyo and Mailchimp are popular email marketing platforms that can be used with Shopify. They each have their own strengths and features that make them suitable for different types of businesses. We often have clients coming in and using Mailchimp for their store. However they are not able to run personalised campaigns, promo codes per user, etc.
So which one is better – Klaviyo vs Mailchimp?

Factors to consider the right platform

Ease of use

Both Klaviyo and Mailchimp have user-friendly interfaces, but some users find Klaviyo to be more intuitive and easier to navigate.

Integration with Shopify

Both platforms offer seamless integration with Shopify. But Klaviyo has more advanced integrations that allow you to sync customer data and track customer behavior in more detail. If you are using Shopify Plus, Klaviyo can take over the handling of transactional emails. Examples are order confirmations and shipping notifications. It gives you more control over the messaging and branding of these important communications.

Email deliverability

Both platforms have high email deliverability rates, but Klaviyo is known for having a particularly strong reputation with email service providers, which can result in higher deliverability rates for your emails.

Advanced features

Both platforms offer a range of advanced features, such as segmentation, A/B testing, and automation. Klaviyo is known for its robust automation capabilities and advanced segmentation options, which allow you to send highly targeted and personalised emails.

Customer support

Both platforms offer excellent customer support, with options for email, phone, and live chat support.

Why do we love Klaviyo so much?

Customizable templates

Klaviyo offers a range of customizable email templates that you can use to create professional-looking emails quickly and easily. You can also use the platform’s drag-and-drop editor to create custom templates from scratch.

Advanced reporting and analytics

Klaviyo provides in-depth reporting and analytics. It allows you to track the performance of your email campaigns and identify areas for improvement. You can see detailed metrics on email opens, clicks, conversions, and more, and you can use this data to optimize your campaigns for better results.

Robust automation capabilities

Klaviyo is known for its powerful automation capabilities. It allows you to set up complex email campaigns that are triggered by specific actions or events. Examples are such as abandoned cart emails or post-purchase follow-up emails.

Advanced segmentation options

Klaviyo allows you to segment your email list in a variety of ways, including by purchase history, location, and engagement level. This allows you to send highly targeted and personalized emails to different segments of your list.

VS Mailchimp

Klaviyo is a powerful email marketing platform that is specifically designed for e-commerce businesses using Shopify. Compared to Mailchimp, Klaviyo offers a number of advanced features that make it a more effective choice for businesses that sell products online.

One of the main advantages of Klaviyo is its integration with Shopify and Shopify Plus. Klaviyo seamlessly integrates with Shopify, allowing you to easily import your customer data and order history. This means you can use this data to send highly targeted and personalized emails to your customers. Additionally, Klaviyo also has built-in automations for abandoned cart recovery, post-purchase follow-up and more, which are specific to e-commerce businesses.

Another key advantage of Klaviyo is its advanced reporting and analytics capabilities. The platform provides in-depth metrics on email opens, clicks, conversions, and more, which can be used to optimize your email campaigns for better results. Additionally, Klaviyo also offers a wide range of customizable email templates, which makes it easy to create professional-looking emails quickly and easily.

Finally, Klaviyo also offers more advanced segmentation options compared to Mailchimp. This allows you to segment your email list based on purchase history, location, and engagement level, which means you can send highly targeted and personalized emails to different segments of your list.

Overall, Klaviyo is a better choice for e-commerce businesses using Shopify because of its advanced features, seamless integration, and powerful automation capabilities that are tailored to the specific needs of e-commerce businesses.

Radikal, a Klaviyo Gold Partner, can support you with Klaviyo integration, configuration, and optimisation to ensure that you are getting the most out of the platform for your business.