Migrating from Lightspeed to Shopify gave Brunott the tools to efficiently improve their marketing strategies.

In this case study, we will be examining the recent Shopify project undertaken by Brunott Juwelier, a family-owned jewellery business that has been a fixture in the Rotterdam community for over a century. With a commitment to quality, reliability, and exceptional customer service, Brunott has grown into a diverse and sustainable enterprise that reflects the values of its city.

In this project, we will explore how Brunott leveraged the Shopify platform to enhance its online presence and customer experience, ultimately driving growth and expanding its reach beyond the Rotterdam community.

Through this case study, we will gain insights into the challenges and opportunities inherent in implementing an e-commerce solution for a traditional brick-and-mortar business, and how a carefully crafted strategy can help a business stay relevant in a rapidly evolving digital landscape.

Screenshot of the Shopify store on a mobile device


Despite being a well-established jewelry business, Brunott faced challenges in growing its online presence with its Lightspeed store.

The platform did not allow the company to fully showcase its unique brand identity, as it lacked the flexibility required to create a bespoke design that truly reflected the luxury and elegance of Brunott’s products. The company also struggled to run the marketing campaigns they wanted, which were essential for reaching a wider audience and driving sales.

These limitations prevented Brunott from achieving its full potential online and hindered its ability to compete with other established jewelry brands in the market.

As a result, the company recognized the need for a new e-commerce solution that would enable them to overcome these obstacles and take their online business to the next level. After careful consideration and research, Brunott decided to migrate to the Shopify platform, which provided them with the flexibility and tools they needed to build a unique, bespoke online store and execute effective marketing campaigns.

Luxury watches on mobile

Implementing a balanced customer retention strategy

As part of the project, we implemented a comprehensive customer retention strategy that incorporated multiple platforms and tools. We began by integrating Okendo reviews into the website, allowing customers to leave feedback and reviews on their purchases. This helped to build trust and credibility for the brand, as potential customers could see firsthand the positive experiences of others who had purchased from Brunott.

In addition to reviews, we also implemented Gorgias as customer service tool to ensure that customers are able to connect to Brunott if they have any questions. Gorgias allowed Brunott to streamline customer support by centralizing all communication channels into one platform. This made it easier for the customer service team to handle inquiries, process returns, and manage orders, providing customers with a seamless experience.

To further incentivize customer loyalty, we integrated Loyalty Lion into the website, allowing customers to earn points for purchases, referrals, and social media engagement.

This incentivized repeat purchases and encouraged customers to share their positive experiences with others.

Finally, we utilized Klaviyo for email marketing, sending personalized emails to customers based on their purchase history and behavior on the website. This allowed Brunott to stay top-of-mind with its customers and provide them with relevant content and offers to keep them engaged and returning to the website.

Together, these platforms and tools formed a comprehensive customer retention strategy that helped Brunott to build brand loyalty, increase customer lifetime value, and drive repeat purchases. By leveraging these tools, Brunott was able to provide its customers with a truly exceptional online shopping experience that matched the quality and elegance of its products.

Customer retention strategies for luxury brands

Are you ready to take your online business to the next level?

Working on the Shopify project for Brunott was an absolute pleasure for our team. We were inspired by Brunott’s commitment to quality, reliability, and exceptional product knowledge, and were excited to help them take their online business to the next level.

Are you inspired by the example from Brunott? Drop us a line via or here and we’ll get in touch!

See you soon.

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