Migrating from Salesforce to Shopify Plus

The Cookware Company found it an easy choice to migrate to Shopify Plus because they were already familiar with its benefits, having used it successfully for their US market. However, their EMEA (Europe Middle East & Africa) webshops were managed on Salesforce, which ultimately fell short of their expectations. One notable feature that Shopify Plus had over Shopware, is its ability to create personalized dashboards for analyzing customer data.

Another distinction between Salesforce and Shopify Plus is that Salesforce is primarily a CRM that also offers ecommerce features, whereas Shopify Plus is solely designed for e-commerce setups. This allows Shopify Plus to be more intuitive and adaptable, making it an ideal solution for fulfilling the requirements of The Cookware Company. For instance, The Cookware Company needed to quickly and easily personalize their webshop and add new features. Shopify Plus helped them meet this goal.

Redesigning webshops for The Cookware Company

The initial phase of the project involved redesigning the shop. Our team of skilled designers collaborated with the Cookware team led by John De Wever to establish a consistent appearance that works for both of their brands. Although Greenpan and BK would use the same theme for their webshops, each one should have its own distinct style, color scheme, and unique identity. Our designers kept these factors in mind, along with providing a good user experience, to produce a custom theme that is both sleek and modern.

The migration – Akeneo & custom connector

After the redesign, the next step involved developing the shop and transferring data from their current platform to Shopify Plus. Although it may seem straightforward to move data from one location to another, it requires a hands-on approach to ensure that important information is not lost in translation. Cookware already used Akeneo to store their data, all that was left for our developers was to build a custom connector that ensured all this data was correctly transferred from Akeneo to Shopify Plus.